Brand guide.
How Jamie Mazuryk looks, sounds and shows up,
everywhere her name appears.
01 The brand
Real estate, told straight.
Jamie is a Capital Region Associate Real Estate Broker, entrepreneur, mom and connector. Real estate is the foundation of what she does. Her personality, her relationships, her taste and her willingness to say the true thing are what make the brand recognizable. People should want to follow Jamie, not just hire a realtor.
"This is Jamie. She knows everyone, knows the market, has great taste, and is the person you want in your corner."The brand in one breath
She feels
She never feels
Three lanes
The filter for every decision.
Buy or sell with Jamie. The truth, a plan, and a fee she explains and holds.
Selected, never recruited. Agents who hold her standard and trade the clients they trust.
YouTube, Instagram, the TV segments, free playbooks, advising, and later a community.
02 Vision, mission and principles
Why it exists, and how it behaves.
Vision · where it is going
The voice of reason in real estate.
Ten years from now, people don't search for an agent. They ask for Jamie. The agents she has trained work the same way across the region, her voice reaches far past the Capital Region, and her business runs on who she is, not on her hours.
Mission · what she does every day
Tell people what is true, then get them there.
When real estate gets loud, with bidding wars, price estimates and AI answers, Jamie is the real voice people trust to tell them what's true. The first call for anyone buying or selling in the Capital Region, and the leader other agents learn from.
Real estate, told straight. The agent you call when you're ready to buy a house, not look at one, and the voice other agents learn the standard from.
The Standard
Six principles, the same for anyone who carries her name.
Each one comes with the question it decides.
Truth first
Say what's true, even when it costs the deal.
DecidesAm I saying what is true, or what is easy?
Connected
She knows the right person for every problem, and puts them to work for you.
DecidesWho is the best person to solve this, and have I made the call?
Handled
The problem isn't explained. It's solved.
DecidesWhat is the real problem, and what solves it?
Conviction
Name the value of the work plainly, and stand behind it.
DecidesIs the value clear enough that the price makes sense?
The work leads
The money follows the work. It isn't the reason for it.
DecidesWould I give this advice if it paid me less?
Presence
A real person who answers the phone and knows your name.
DecidesIs a real person giving a real answer here?
03 Voice
It sounds like Jamie talking.
Conversational and confident. She has opinions and says them. If it reads like a marketing team wrote it, rewrite it until it sounds like her at the kitchen table.
How to write like her
- Say the true thing first. The price, the risk, the mistake. Then the plan.
- Short sentences. One idea each. Plain words over industry words.
- Have an opinion. "I would not do that" beats "it depends."
- Real stories, real mistakes. Her own, with client details left out.
- End on a next step. Watch, download, book, call.
- No em dashes, no exclamation stacks, no hashtag walls.
Her lines
In her own words. Use them the way she says them.
Brand lines. Taglines for headlines, covers and bios.
Price it right and get it ready, and it sells. There's no special sauce.
I'll tell you what's true, even if it costs me the deal.
Here's what that last $5,000 really costs you a month.
Where to eat. Where to live. The truth about both.
03.a Word list
| Say | Not | Why |
|---|---|---|
| Buy a house | Find your dream home | She sells a decision, not a daydream. |
| A plan | A proven, results-driven strategy | Plain words over marketing words. |
| Agent partners | My team | She chose partners over a team in September 2026. |
| Advising | Coaching | One hour on a real deal. She is not a coach. |
| Playbook | Ebook, freebie, download | The name of the series. |
| Associate Real Estate Broker | Realtor, top agent, broker | Her exact license type, required in advertising. |
| Venture Fox Realty Group | VF, Venture Fox | The brokerage, by its licensed name. |
| The Capital Region | Upstate, on its own | Where she works, said the way locals say it. |
| I got a guy for everything | Our trusted vendor network | Her words. Keep them. |
| How I am paid, explained | Any commission rate or percentage | A rate never appears in marketing. |
03.b Never say
04 What she talks about
Five themes, one person.
Real estate, lifestyle, local expertise, leadership and personality. Every post fits at least one theme, and sounds like the same woman in all five.
Buying, selling, investing, offers, inspections, negotiation, and standing up for the client.
Local businesses, restaurants, neighborhoods, people and events. The life of living here.
Building a life you love. Real estate as an investment. The first home that becomes the first rental.
Career, confidence, mentorship, and encouraging other women to think bigger.
Behind the scenes, family, humor, daily life, and the reality of running a business.
On YouTube, four lanes
05 Logo
The M and the house.
The mark is an M whose middle stroke dips into the roofline of a house: her initial and her work in one line. It has been redrawn as clean vector art from her original, so it stays sharp from a business card to a billboard. The name is set in Playfair Display.
Download the logo kitEvery version, SVG and PNG. Single files are in chapter 12.
Primary, stacked. Foil gold on Night.foil-on-dark
Primary on light. The house and name turn Night.foil-on-light
Horizontal. Headers, banners, email.
Monogram. Avatars, favicon, watermark.
Wordmark. When the mark is already nearby.
One color. White, Night or Gold.
Clear space and size
X is about a third of the monogram's width: the M's left leg and diagonal together. Keep that much empty space on every side.
| Version | Smallest in print | Smallest on screen |
|---|---|---|
| Stacked | 1 in wide | 120 px |
| Horizontal | 1.75 in wide | 200 px |
| Monogram | 0.3 in wide | 24 px |
Foil gold is for the logo only, and only where it can shine: dark backgrounds, print foil, signs. Everywhere else, use the flat colorways.
With Venture Fox
Anything that advertises her real estate services carries the brokerage. Use a co-brand lockup, or her logo with the license line from chapter 10. Venture Fox's mark is used as they supply it, never redrawn.
Never
Retired: Homes Team
In September 2026 Jamie chose agent partners over a team, so the Homes Team lockup is retired. Use the logos above for everything new, and swap it out as old materials are reprinted.
06 Color
Night, champagne and gold.
A deep night blue does most of the work, warm paper keeps it human, and champagne and gold are the accent. Gold is jewelry: a little goes a long way.
#131B23RGB 19 27 35CMYK 46 23 0 86Primary. Backgrounds, headlines.#F6F6F3RGB 246 246 243CMYK 0 0 1 4Page background.#FFFFFFRGB 255 255 255CMYK 0 0 0 0Cards and reversed type.#1E2A33RGB 30 42 51CMYK 41 18 0 80Body text.#4E6A82RGB 78 106 130CMYK 40 18 0 49Secondary. Her signature, covers.#33475ARGB 51 71 90CMYK 43 21 0 65Depth, button text.#EAD6A6RGB 234 214 166CMYK 0 9 29 8Accent. Type on Night, buttons.#C29A45RGB 194 154 69CMYK 0 21 64 24Accent. Rules, big headlines.#8A6A26RGB 138 106 38CMYK 0 23 72 46Small gold text on light.#586672RGB 88 102 114CMYK 23 11 0 55Secondary text.#E3EAF0RGB 227 234 240CMYK 5 3 0 6Soft panels.#D6DEE5RGB 214 222 229CMYK 7 3 0 10Rules and borders.Logo foil
The metallic finish on the M. For the logo only, never for text or backgrounds. In print it becomes gold foil.
#D0A546 · #F4C537 · #FBF5BE · #E2B53E · #F4E3A0
How much of each
A typical page, post or print piece.
Slate about 15%; champagne and gold together about 10%.
Text on color: pairs that read
4.5 : 1 is the minimum for reading text. Flat gold on a light background works only for big headlines or decoration; for small gold text on light, use Gold ink. Print values are a starting point: ask the printer for a proof before a large run.
07 Typography
An editorial serif, a clean sans.
Two families, both free on Google Fonts and built into Canva. Nothing else.
Headlines · Playfair Display
Aa Aa
Regular 400 and Medium 500, with Italic for emphasis. For headlines, quotes, her signature and big numbers.
Everything else · Poppins
Aa
Regular 400 for reading. Medium 500 and SemiBold 600 for labels and buttons. ExtraBold 800 only for video thumbnail hooks.
The signature move
Most headlines come in two parts: a plain first half, then an italic second half that lands the point. One italic phrase per headline, never more. For the one word that really matters, use the gold highlight underneath. Headlines are sentence case; only eyebrows and buttons are all caps.
07.a Try a style
You call to buy a house. We get you there.
font: 400 56px/1.05 'Playfair Display', Georgia, serif;07.b Getting the fonts
Both are free on Google Fonts and already in Canva. For a website, paste this into the page head.
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,400;0,500;1,400;1,500&family=Poppins:wght@400;500;600;800&display=swap">08 Photography
Her face, real rooms, real people.
Modern, editorial, elevated, warm. Feminine but not girly. A mix of polished branding photos and candid, social-first moments. Houses support the story; Jamie is the story.
Use
- Eye contact, a real expression, her glasses.
- Warm, natural light and real rooms.
- Cutouts of Jamie on the slate backgrounds for video covers.
- The arch crop for portraits on the site and in print.
- Local places and people, credited when they are a business.
Avoid
- Stock photos of houses or handshakes as the main image.
- Heavy filters, fake blur, or poses with a SOLD sign.
- Clients' faces or homes without written permission.
- Photos of her family without her OK for that use.
- Busy backgrounds behind text or the logo.
08.a Approved photos
From the July 2026 branding shoot. Use these first. Anything else, including photos with clients or family, needs Jamie's OK for that use.
The armchairEditorial portrait. About pages, press, speaking.Download
At workAdvising, articles, anything about the work.Download
With the brokerageHolding the Venture Fox folio. Real estate pieces.Download
Full lengthRoom for text beside her. Banners and covers.Download
Cutout, black jacketTransparent. Video covers on slate.Download
Cutout, laptopTransparent. Playbook and advising graphics.Download09 In use
What it looks like out in the world.
You can walk away at the closing table
If you don't know your value, other people won't.
Portraits sit in an arch: round top, soft square corners.
Plain first half, italic second half. You call to buy a house. We get you there.
A soft gold highlight under the one word that matters.
Pill buttons in champagne with dark text, all caps, spaced out.
09.a The brand in use
Everything her name goes on, printed and on screen. One look, everywhere.
Digital
jamiemazurykIf you don't know your value, other people won't.
Offers that win in New York.
Link in bio
10:24
5:12
12:40
Real estate, told straight.
Associate Real Estate Broker · Venture Fox Realty Group
Real estate, told straight.
Associate Real Estate Broker · Venture Fox Realty GroupStraight answers on price, offers and risk from a Top 100 Real Estate Agent in New York.
Jamie Mazuryk, Associate Real Estate Broker with Venture Fox Realty Group · Equal Housing Opportunity
Mockups use the real logo files, palette and numbers: Jamie's cell (518) 929-4475 and the Venture Fox office (518) 290-1070. Client names and addresses are samples. Printed pieces go to Venture Fox's broker for approval before they run.
10 Interface
Buttons, fields and the arch.
The pieces her website and emails are built from. Soft corners everywhere, pills for anything you press.
Champagne pill with Slate deep text for the main ask. An outline in champagne for the second.
Slate pill with white text. All caps, spaced out, 50 px tall, never square.
12 px corners, a Line border, Slate when focused. 16 px text so phones don't zoom.
999 px
12 px
16 to 18 px
portraits
11 The rules that aren't optional
A licensed broker's brand plays by the book.
Jamie is a New York State Associate Real Estate Broker with Venture Fox Realty Group. These rules protect her license, and they come before any design choice.
Anything that advertises her real estate services says Venture Fox Realty Group and "Associate Real Estate Broker," exactly. Every page of her website carries it, with a link to the brokerage.
New claims, offers, playbooks and campaigns go to Venture Fox's broker before they go live.
Her website links the NYS Housing and Anti-Discrimination Notice on every page. Never describe who a home is "perfect for" by family status, age, religion or any protected group.
Commissions are negotiable and set with each client in writing. Her rate never appears in marketing.
Reviews word for word, with the source. Awards and rankings named with where they came from. No invented numbers.
Any example with a down payment or monthly payment also states the rate, APR, term and number of payments.
12 Copy and paste
Ready to use, word for word.
Bios, the license line and her email signature, written once so nobody writes them again. Click to copy.
12.1 Bios
12.2 Email signature
A number other than the brokerage's is labeled by type (Cell), as New York's advertising rule requires. The brokerage name and Equal Housing Opportunity stay in.
Hi Sarah,
Talk soon,
 | Jamie Mazuryk Associate Real Estate Broker · Venture Fox Realty Group Cell (518) 929-4475 · jmazuryk@venturefoxrealty.com · jamiemaz.com Real estate, told straight. Equal Housing Opportunity. |
13 Do and don't
The short version.
Do
- Lead with Jamie's face and Jamie's words.
- Say the true thing first, then the plan.
- Give most of the space to Night, paper and slate. Save gold for accents.
- Set headlines in Playfair with one italic turn, everything else in Poppins.
- Use the logo files from the kit, at the sizes in chapter 5.
- Put the brokerage and license line on anything that sells her services.
- End every piece of content on one clear next step.
Don't
- Sound like a marketing team, or like realtor Instagram.
- Stretch, recolor, shadow or retype the logo.
- Use foil gold for text or backgrounds.
- Add a third font, or more than one italic phrase to a headline.
- Use em dashes, exclamation stacks or dream-home language.
- Publish a commission rate, an unsourced credential or an edited review.
- Use the retired Homes Team logo on anything new.
14 Files
The logo kit.
Every logo comes as SVG (for designers, printers and the web; sharp at any size) and as a transparent PNG (for Canva, slides and email), named jm-version-colorway.
Download the whole kit (zip, 4 MB)jamiemaz.com/brand
| Version | Foil on dark | Foil on light | White | Night | Gold |
|---|---|---|---|---|---|
| Stacked logo | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
| Horizontal logo | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
| Monogram | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
| Wordmark | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
| Co-brand, stacked | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG | · |
| Co-brand, horizontal | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG | · |
| Profile images | Night: SVG · PNG Champagne: SVG · PNG White: SVG · PNG | ||||
SVG is for designers, printers, sign makers and the web. PNG (transparent) is for Canva, slides and email. Fonts: Playfair Display and Poppins, free at fonts.google.com.
14.a Tokens
:root {
--night: #131B23; /* primary: backgrounds, headlines */
--paper: #F6F6F3; /* page background */
--white: #FFFFFF; /* cards, reversed type */
--ink: #1E2A33; /* body text */
--slate: #4E6A82; /* secondary, her signature, covers */
--slate-deep: #33475A; /* depth, button text */
--champagne: #EAD6A6; /* accent: type on Night, buttons */
--gold: #C29A45; /* accent: rules, big headlines */
--gold-ink: #8A6A26; /* small gold text on light */
--soft: #586672; /* secondary text */
--mist: #E3EAF0; /* soft panels */
--line: #D6DEE5; /* rules and borders */
--serif: "Playfair Display", Georgia, serif;
--sans: "Poppins", system-ui, sans-serif;
--radius-field: 12px;
--radius-card: 16px;
--radius-arch: 200px 200px 18px 18px;
}@import "tailwindcss";
@theme {
--color-night: #131B23;
--color-paper: #F6F6F3;
--color-ink: #1E2A33;
--color-slate: #4E6A82;
--color-slate-deep: #33475A;
--color-champagne: #EAD6A6;
--color-gold: #C29A45;
--color-gold-ink: #8A6A26;
--color-soft: #586672;
--color-mist: #E3EAF0;
--color-line: #D6DEE5;
--font-serif: "Playfair Display", Georgia, serif;
--font-sans: "Poppins", system-ui, sans-serif;
--radius-field: 12px;
--radius-card: 16px;
}Night #131B23
Paper #F6F6F3
Ink #1E2A33
Slate #4E6A82
Slate deep #33475A
Champagne #EAD6A6
Gold #C29A45
Gold ink #8A6A26
Headlines Playfair Display (Regular, Medium, Italic)
Everything Poppins (Regular, Medium, SemiBold)
Hooks Poppins ExtraBold, video thumbnails only14.b Versions
Web edition. Copy-and-paste chapter (bios, license line, signature builder, approved photos), interface, word list, type tester, Tailwind tokens.
First edition. Brand, principles, voice, themes, redrawn logo, color, type, photography, the licensing rules, logo kit.
This page is always the current version. Share the link rather than saving a copy.